Space & Assortment
For retailers today, the customer is boss — and a tough boss at that. Shifting consumer habits and tastes, along with customers’ evolving expectations of the retail experience, have complicated the merchandise planning process.
There are thousands of products on the market, but which one to pick? Help your customer to keep the overview and facilitate the choice, by offering customer- and store-specific assortments. Consumer driven Category Management is about presenting the right product, in the right place and at the right store. Without any tool in place allowing to automate routine processes and support assortment decisions, assortment planning and optimization becomes very cumbersome.
- Targeted space-aware assortments
- Streamlined execution
- What-if simulation
- Improved Revenues
- Localized Assortment Strategies
Given that retail space is an extremely valuable asset in any store – how can we use that space to maximize returns per square and linear meter? Optimized allocation processes and efficient distribution of shelf space ensure sustainable gains. Category management strategies and tactics can be visualized and communicated as a plan(ogram) to the stores or the field service for implementation.
- Improved profitability
- Improved margin
- Well-designed planograms
- Greater consumer satisfaction and loyalty
- Empowered space planners
There is no standard store or fixture, which means that generic planograms or cluster planograms always fail to fit the needs of the individual store. By automatically generating optimized planograms from pre-defined template planograms, considering merchandising rules, structural features and performance data, can free your team to focus on strategic tasks in order to further boost sales.
- Maximize return on shelf space
- Improved inventory turnover
- Reduce out-of-stocks
- Increased flexibility and agility
- Improved planogram execution through localized planograms
CM Database/ Dashboard
With an increased volume of planograms and/or floorplans comes also an comes an increased need to leverage that data as an strategic asset. In your quest for category leadership, one of your greatest assets is information — about, sales performance, product attributes, images, retail fixtures and floor plans, and store cluster attributes. But how do you manage and leverage this huge volume of data?
- Improved data quality and consistency
- Improved communication and collaboration
- One version of the truth
- Reduces redundant data
- Centralized image maintenance
Today’s technology allows retailers to easily leverage their existing space management assets to visualize and simulate entire stores for internal communication purposes or as an alternative e-commerce shopping experience (planogram-based shopping). Retailers can conduct virtual assortment and store reviews in a simple 3D visual representation or in a high end virtual reality environment.
- Great flexibility through ad-hoc changes
- Leverages existing planogram/floorplan information
- What if Simulation and improved Planning
- Improved Communication
- Decreased time-to-market
Ready Making the Store Matter Again?
We at Strategix have helped leading retailers and CPG manufacturers find the right set of tools
and bring them up to speed in order to meet consumer requirement in the digital age.