Price Optimization

Price is a retailer’s biggest margin lever yet the potential for getting price wrong has increased exponentially. Raised shopper price sensitivity, price transparency and competitive pricing wars have led to margin erosion. Such circumstances have incentivized retailers to take a more disciplined approach toward price and promotions management. Artificial Intelligence (AI) technology delivers pricing strategies reflecting actual demand and real-time competitive positions – unlocking insights hidden in your data.

Promo Planning

Most of the time promotions do not deliver a desired effect. Therefore, it has become one of the biggest challenges for every retailer to win the battle for brand image and consumer loyalty, without getting into a downward spiral of decreased margins and sales. Break that cycle using prescriptive analytics that focus on consumer buying influences, forecast demand, and deliver the best promotions to meet your strategic goals. Leading-edge science uncovers consumer shopping patterns, vehicle impact, cross-item effects, and vendor influence, empowering you to promote your desired outcome.

Markdowns

In reality, plans are rarely 100% accurate, prompting retailers to turn to markdowns, at least for some products in some stores. At the same time customers love discounts, but you also need a profitable outcome. Crafting meaningful markdowns that maximize return on inventory, margins and sell-through while delivering the discounts that customers want, where they want them, and when they want them is key. In fact markdowns represent an essential component of a retailer’s pricing strategy and brand communication.